"MARKETING STRATEGY FOR SMALL AND MEDIUM-SIZE ENTERPRISES"

Date: June 26-28, 2001.

Lecturer: Marco Curti, Italy.

Mr. Curti is one of the well-known specialists in Marketing, Sales and International Business, and not only in Italy. Now he is the Director of International Marketing Department of IFOA - Advanced School of Business Studies, Italy.

Main topics of consideration during the seminar:

•  Entrepreneurships

•  Market oriented Enterprising

•  Decision making in the "Economic Enterprise"

•  The "Economic Equation" and the Company/Market relationship

•  Forecasting and planning

•  Marketing plan preparation